You Have Everything You Need To Get All The Clients You Can Handle Using the Most Effective Marketing Tool

Freelancers, Solopreneurs, and Small Business Owners can source and sign clients without running traditional or digital ads. You can find referral sources without writing a book, having a webinar, or producing a podcast. I’ve built my business without having a stunning logo, clever tagline, or award-winning website.

The best referrals are word-of-mouth (from your network). Most jobs (85%) go to someone in a professional network.

Your professional network is the most effective marketing tool.

Business Networking

All too often I see small businesses paying money to people that don’t understand their business to produce podcasts, advertising, or make social media posts. It’s often hundreds or thousands of dollars going out with nothing to show for the expense.

Then I ask how they get most of their clients: Word of Mouth. Most freelance professionals, solo entrepreneurs, and small businesses get the majority of their customers from referrals.

What is the reasoning for spending money that brings no sales?

Word of Mouth Referrals

Customers and Clients: The life blood of the Freelance Professional, Solo Entrepreneur, and Small Business. All around the web you’ll find solutions on how to get more customers: Run Facebook Ads, Google Ads, Instagram Ads or Ads on Tik Tok. You need to build a sales funnel, have a website that converts, create a podcast, write a book, get speaking gigs, or buy billboards that have a clear call-to action.

These solutions were designed for large businesses and corporate accounts. They spend thousands of dollars a month or each day. They are trying to attract hundreds and thousands of prospects.

Those of us that are small businesses don’t need hundreds of clients; we need to find a few each month. There is something we can learn from these big company systems, there is a formula – and it works!

You Have Solutions to Problems

It’s a troubled world out there and those people have problems. They need the solution you have to offer. What we find alluring about those models is simplicity. We hear, “advertise and make money”, “host a podcast and make money”, or “write a book and make money”. Truth is, getting clients takes work – plenty of hard work.

Here’s what every formula has in common: provide a solution to someone’s problem, let the right people know about it, and make money. That’s all there is, and it’s not complicated. Present a solution to the right audience of potential customers, then close the deal and solve their problem.

I mentioned you have everything you need to get as many clients as you can serve. So what’s the secret? Your professional business network can be your secret weapon to succeed.

Referrals from Your Professional Network

You need clients and your network is full of potential clients. The problem is that many of us need to apply a system to our networking efforts. We also have been taught that to network we have to attend events or learn to play golf – these might help make a specific connection, but using your professional network is more than just events.

I created the Motivational Listener Professional Network System to help us be intentional about developing and using our business networks to get more clients. There are four phases in the system that will show you exactly what you need to do to get your services in front of more potential customers and turn them into paying clients.

We work together in a four phase approach to: 1) Define the Value You Offer, 2) Analyze Your Network, 3) Refine Your In-person and Online Presence, and then 4) Grow and Nurture Your Network.